Innovation and Creativity
Creating more informed choices for people.
Our Mission
Here at RedMac Mixology our mission is simple. We want you to enjoy every bottle, every dram and every sip of Whiskey you decide to pick up and try.
We Believe
…that data holds the key to unlocking the joy locked in every bottle of Whiskey
Wait, but how!?
We’re glad you asked! We’re combining Science, Technology and A.I. to separate myths and facts and recommend what Whiskey you should try based on your individual tasting preferences.
Our Drambassador’s
Martin Spanik
Co-Founder & Chief Technology Officer
Like most people, I wasn’t born with the passion for whiskey. Quite the opposite. I found whiskey very unappealing and simply, didn’t enjoy it. Until one day when everything’s changed. I remember the first time I tried Redbreast 12 year old and realised that whiskey could be that amazing. Smooth, complex, pleasant, and memorable. I was in my late 20s when I started to explore the world of whiskey.
Fast-forward by a few years and several 100 different types of whiskey I realised that there are many people out there who don’t understand this golden liquid and don’t trust generic reviews. There is a better way… We can use science and data to help people find their match. It has been done before in other areas of our lives and I can’t wait to see the joy people will have from trying the whiskey they find pleasant, enjoyable, and memorable..
Paul Nolan
Co-Founder & Chief People Officer
Whisky was always in my house since my early childhood, my dad always had a bottle of scotch and enjoyed a whisky and coke… my first taste of whisky wasn’t pleasant - several shots at the uni bar at the stock exchange night on freshers week.
It wasn’t until my late 20s that I met Martin and with his persuasion I restarted, trying a couple of different Irish whiskeys which ignited my taste buds, left a warm and satisfying feeling without the distinct taste peat.
From here I started exploring more and more whisk(e)ys covering a vast but no means extensive list of different countries, different ages, different flavours and on many occasions I was left disappointed- one persons perfect whiskey did not equate to another’s. This sparked my interest - how could we help people make better choices using objective data rather than subjective opinions. Martin and I discussed it… over a whiskey or two and RedMac was born…